Mail Merge started on a $10,000 IBM typewriter
We've published a new blog post: > The first word processor invented the way we personalize email newsletters Read it here!
2025-02-06
We've removed legacy teasers
New API changes for Buttondown
We've removed the following fields from the Email object: should_send_teaser custom_teaser This is a completely breaking change with no backwards...
Your email list needs an inner circle
We've published a new blog post: > Creating a cabinet of beta readers leads to more interesting content and engaged subscribers. Read it here!
2025-01-31
Link related emails from the editor
The double opt-in story
We've published a new blog post: > How confirming your email subscriptions was standardized, before spam got its name. Read it here!
A good publishing workflow is an escape hatch
We've published a new blog post: > Automate what you hate, write what you enjoy, and promote your work sustainably. Read it here!
Developer marketing is show and tell
We've published a new blog post: > Tell them what you’re going to ship. Tell them what you’ve shipped. Tell them what others have shipped with your tool....
2025-01-15
Template variables in headers and footers
2025-01-13
New analytic: MRR
2025 pricing update
We've published a new blog post: > We've updated our pricing to better reflect the value we provide. Read it here!
2025-01-11
Naked mode for transactional emails
What happens when you move your newsletter
We've published a new blog post: > Everything you’ve wondered about DKIM, SPF, sender reputation, and more. Read it here!
Changes to our stack in 2025
We've published a new blog post: > Some recent updates to our downstream services. Read it here!
Short boughs, long vintage, and email
We've published a new blog post: > Newsletters will continue to outlive trendy upstarts in part because email has outlasted so many already. Read it here!
2025-01-05
Comments in the classic theme
New API changes for Buttondown
In what may be the most niche breaking change ever, we've changed the tag field in the metadata field of bulk actions to tag_id. Previously, when wanted to...
Updates from December
366 days is enough time to build quite a lot, especially when building with a team. That’s Buttondown’s 2024 story. What began as a small hobby project in a...
New API changes for Buttondown
We've added the upgrade_date field to the Subscriber model. This field is a date that indicates the date on which the subscriber upgraded to a paid...
New API changes for Buttondown
Breaking change: we've unshipped the is_comments_disabled field from emails, and replaced it with a more flexible commenting_mode field. The commenting_mode...
2024 (and what's next)
We've published a new blog post: > Lookin' backwards, lookin' forwards Read it here!
Portability is optionality
We've published a new blog post: > Don’t worry about which platforms to use as much as about how portable your data is. Read it here!
2024-12-26
Webhooks for exports
2024-12-17
Carve out free- and paid-only blocks in your emails
New API changes for Buttondown
In addition to deleting and creating images based on their id, you can now list all of your images by using the new /images endpoint. ). Read the whole thing...
New API changes for Buttondown
When creating a new subscriber, Buttondown will now reject the request if a subscriber with the same email address already exists, even if that subscriber...
2024-12-10
Embed Bluesky profiles in your Buttondown emails
One topic, for a limited time: The pop-up email newsletter
We've published a new blog post: > Limited edition emails are the best emails Read it here!
2024-12-05
Embed Bluesky posts in your Buttondown emails
Updates from November
Charge per email instead of per month Some platforms force you to offer fixed-schedule subscriptions to your fans. Not Buttondown (anymore!). Go to your Paid...
2024-11-26
Pausing your subscription
2024-11-21
Discord webhook integration
2024-11-18
Filtering subscribers by survey responses
2024-11-08
Filtered exports
2024-11-06
Umami integration
2024-11-04
Per-email paid subscriptions
Updates from October
Custom button text You can now write whatever you want inside the buttons in your newsletter. Invite subscribers to pre-order your book, sign up for your...
2024-10-29
Multiple event types for webhooks
2024-10-24
Idempotency keys in the API
2024-10-22
Internal links
2024-10-17
Custom buttons
2024-10-15
A brand new Framer component
Updates from September
Say hello to Buttondown’s newest employee! My wife and I welcomed our first child, Lucy, into the world last week. Here you can see her steepling her fingers...
Updates from August
Streamlining the publishing workflow For a while there, the New Email window was a tad cluttered. But no longer! We removed the Tags, Audience, and...
Updates from July
Let your subscribers find your best work Your Buttondown archives got a lot easier to navigate this month, with our new email archive search. Look ma, there...
Updates from June
Autonomy Tags let you segment your Buttondown lists. Subscriber self-tagging, which we added four months ago, lets folks sort themselves into the lists they...
Updates from May
New docs If you haven’t noticed by now, I beg you to take a look at our new docs! You can read more about our journey to building them here, but the TL;DR:...
Updates from March
Newer, nicer settings pages It’s boring to talk about changes to settings pages, I know — they’re sort of the unfinished basement of any application, useful...
How often should you send your newsletter?
If you're spinning up a newsletter and have chosen a topic you're passionate about, it's time to decide the second most important thing — how often you're...
Updates from February
Analytics It is a new calendar year, which means it is time to rewrite the analytics engine and experience to make it better for you. Huzzah! The weekly...